The Differentiation of Unique Education Services to The Superior Customer Value

By: Muhamad Adi Suja’i, S.E., M.Pd.

Education is a product in the form of educational services. The Presentation of those services includes physical aspects such as facilities and non-physical aspects such as the various forms of educational activities packaged in a single unit curriculum. Using differentiation, the product has a differentiator value from the other similar products. This research aims to analyze the influence of a unique educational service differentiation to the superior customer value for Islamic boarding-based junior high schools in Indramayu. This research method uses a survey of 100 respondents which are the students’ parents/guardians. The result of this research is an educational service differentiation has a positive and significant effect to the superior customer value. For that presumably it should be best that Islamic boarding-based junior high schools constantly create the educational services differentiation so they are different and have a characteristic that is not belonged by other educational institutions.